It is with regret, that following an extensive and detailed consultation with the major stakeholders of Motorcycle Live, the MCIA Board of Directors has agreed to postpone this year’s Motorcycle Live in Association with Bikesure Insurance until 2021.
As you will no doubt appreciate, this decision has not been taken lightly and has been exclusively based on our concern for public safety and the wellbeing of our industry colleagues.
Operating an event such as Motorcycle Live under Covid-19 related restrictions that include social distancing requirements, possible restrictions on attendance numbers and limited access, was an additional consideration.
Ultimately, it was decided that the negative effects on our visitors’ experience and associated damage to the reputation of the event could not be justified. Motorcycle Live is all about audience interaction, fun and social engagement. This is graphically demonstrated by the number of features and visitor activities and to diminish that experience, while potentially placing visitors and staff at risk, would be irresponsible and socially unacceptable.
Managing Director of Motorcycle Live Finlay McAllan said “Being unable to deliver Motorcycle Live in Association with Bikesure, unaffected by the Covid-19 situation in any way was not practical or achievable. The whole team is extremely disappointed, but look forward to delivering Motorcycle Live again in 2021”. Chief Executive of the MCIA, Tony Campbell said “The MCIA Board is very disappointed with having to reach this decision, but in the current climate we all felt it was the right thing to do. Motorcycle Live is the industry showcase and to deliver a compromised event was in no one’s interest. Public safety and that of the industry team was our first consideration” MCIA looks forward to welcoming exhibitors and visitors to Motorcycle Live 2021 between 20th – 28th November 2021.
Coventry Road
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