Corgi Toys

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Corgi Toys were among the most popular of post-war playthings and are highly collectable today. In this book David Cooke traces Corgi’s development from its launch in 1956. Conceived as a rival to the hugely successful Dinky Toys, Corgi cars were immediately popular because of their clear plastic windows, which were later joined by working suspension, opening doors and other novelties. Models of cars such as Rileys and Hillmans sold very well, but the most successful ventures were TV and film related -007’s Aston Martin DB5, The Saint’s Volvo and the Batmobile sold in their millions. It was never as easy ride, however, and Corgi fell on hard times, re-casting their brand on several occasions and eventually shifting their target market from children to collectors.

David Cooke has always been toy collector, and in 1972 he founded the South West Model Club and in 1979 the East Anglian Model Club. He is Toy Curator and a trustee at Bressingham Steam Museum in Norfolk.

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